Case facts

Client Baby Dan

Trade show Kind + Jugend

City Köln

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Once a year, Baby Dan heads for the world’s largest trade fair for premium baby and toddler products, Kind + Jugend, in Cologne. The company rents standard elements from Easyfair, and by adding visuals and carefully thought-out details, they succeed each year in building a stand concept that reflects the profile and values of Baby Dan.

Baby Dan uses a flexible concept that can be put together as needed

“Baby Dan only attends one trade show each year. It therefore makes sense for the company to choose a rented solution where customized items can be added. Before each trade show, we have a talk about their needs and create a solution that matches these needs. It’s easy and extremely flexible.”

– Jakob Nøddesbo, concept developer 

Easyfair takes care of everything

The Easyfair team handles every practical detail related to the stand, including construction and installation. The sales team from Baby Dan just needs to check that everything is ready on time. This gives the Baby Dan team more time to prepare for the trade show, and to make sure that visitors are given the best possible experience.

Who is Baby Dan?

Baby Dan is a Danish company that develops, produces and sells safety equipment for children in the 0-5 age range. Baby Dan has 110 employees.

“We have taken elements from Baby Dan’s core business and made them an integrated part of the stand. For example, the safety guard display showcases a product group while serving as a visual element.”

Baby Dan sells safety equipment for children. Therefore, having a professional trade show presence is crucial, as it builds trust with visitors.

– Jakob Nøddesbo, concept developer 

Want to know more?

Søren Kilde
Managing director, Owner

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