Case facts

Client Howe

Trade show Stockholm Furniture Fair

City Stockholm

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How HOWE got a stand that stands out

The battle for attention is intense at a trade show. You have to think creatively for visitors to look your way. Being able to stand out means everything. Danish furniture company HOWE rose to the challenge and decided to see red at Stockholm Furniture Fair. The striking red color was used on floors and walls, furniture and details – and it succeeded in giving the stand an eye-catching look.

”A stand can be creative, but it should never lose sight of its purpose: It should be a reflection of the company it represents. Red reflects the identity of HOWE. This is the company color that greets you at their website, when you flip through the pages of their presentations, and in their printed material. It’s not a color that we have invented, but a color that truly reflects the identity and values of the company – and that is important.”

– Jakob Nøddesbo, concept developer at Easyfair

”Easyfair quickly understood our concept and their ideas clearly reflected that.”

”The design proposal was very convincing and we were crazy about it right from the get-go. We wanted to optimize our trade show setup, and Easyfair was able to accommodate that wish. The stand design is made with reusable materials – and between fairs, Easyfair takes care of the storage of the stand elements.”

– Helle Rex, Marketing & CSR Manager, HOWE

”With a stand that is designed properly, we are be able to save time at future trade shows. This is something we really look forward to.”

HOWE has a flexible stand consisting of modules that can be scaled and adjusted. When HOWE is preparing for a new trade show, they avoid having to start from scratch. They can simply reuse elements and customize the loook and style to the trade show that they are going to attend. This saves valuable time in their busy schedule. 

”Each year, we spend a lot of time preparing new trade show designs and concepts. But with a stand that is properly designed, we are able to save time at future trade shows.”

– Helle Rex, Marketing & CSR Manager, HOWE

It should be easy to attend trade shows – before, during and after

Before, during and after a trade show, many tasks are on the to-do list. Small and big details need to be prepared, planned and made ready. A trade show concept that is properly designed can help ease the workload.

”Our most important job is to make our client’s trade show experience a little easier and worry-free. We always think long-term when we are preparing a design concept for a new stand. HOWE’s trade show concept is designed to stand out and to be flexible. This means that elements can be reused at future trade shows. And when the curtain goes down on the trade show, we take care of the storage as well.” 

– Jakob Nøddesbo, concept developer at Easyfair

Who is HOWE?

Since 1928, Howe has made original stackable, foldable and rollable furniture. HOWE takes simplicity and functionality to its furthest lengths, taking every detail into account. Their designs optimize interior spaces wherever people work, study and communicate.

Want to know more?

Jakob Nøddesbo
Concept developer

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