Case facts

Client Selected

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“They understand our brand and our DNA”

SELECTED, which was founded in 1977, consists of two fashion brands: SELECTED HOMME and SELECTED FEMME. Both brands have a strong Scandinavian design philosophy, which is reflected in everything from products to visuals. When Selected attends fashion fairs, brand recognition is everything. The style should be minimalistic and display a clear focus on quality. 

“Easyfair understands our brand and DNA. And they understand the value of quality and details. This contributes to achieving a successful result at a high level.”

– Julie Marie Hansen Carl, Selected Store Design / Creative Developer 

The stand is designed with unique details that attract visual attention and invite the guest inside. With a combination of lounge and private areas, the stand succeeds in creating a visual universe that makes room for quiet conversations – even on busy days. And a clever mix of greenery and coordinated colors adds life and atmosphere to an otherwise raw exhibition hall.

We have more time to prepare – thanks to Easyfair

”“We need a company and business partner who can handle many of the practical tasks related to building a stand – from general project management to getting the right approvals.
Attending fairs has become so much easier thanks to Easyfair. We completely leave it to them to manage our projects and practical details. That gives us time to deal with other projects during fashion fair seasons.”

– Julie Marie Hansen Carl, Selected Store Design / Creative Developer

Professional assistance from start to finish

“Easyfair is with us from start to finish – from great ideas to construction, transportation, installation and lighting. And they are really good at giving functional, creative and practical feedback, from the drawing board to the finished stand.”

– Julie Marie Hansen Carl, Selected Store Design / Creative Developer

When flexibility is a must

“Everything moves fast in the fashion industry, and during fashion fair seasons, the pace quickens even further. At Selected, we need a business partner who understands the industry and meets our need for flexibility. I’m never nervous when we’re attending a fashion fair because I know that Easyfair will find a solution should we run into problems. We really appreciate their flexibility. It’s a must in an industry where unforeseen challenges and changes may occur.”

– Julie Marie Hansen Carl, Selected Store Design / Creative Developer

You too can have a worry-free fashion fair experience. And more time for other tasks

Want to know more?

Jakob Nøddesbo
Concept developer

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