It takes courage to stand out
In Denmark and the Nordic countries, Urtekram is a well-known brand. But when the company travels outside the Nordic countries, brand awareness drops. It takes an extra effort – and courage – to attract attention. The new stand concept has helped the company to achieve this.
“Even before the first sketches were presented, we were sure that Easyfair was the right choice for us. Their ideas for the stand were very different and bolder than we had imagined. And that was exactly what we needed – to challenge the conventional ideas of a stand.”
– Marie Therese Nielsen, Brand Export Manager at Urtekram
“We need to stand out from our competitors”
How do we increase the number of visitors at the stand? That is often one of the big questions when you are planning to attend a trade show. If people either don’t know you or haven’t booked a meeting with you in advance, it takes something extra to lure them into your stand. Your products and the taste of your coffee are just two things. But what about your stand and the signal it sends?
“Whenever Urtekram travels outside of the Nordic countries, we are no longer a well-known brand. To attract attention, we need to stand out from our competitors. With a stand like this one, many potential clients have stopped by out of pure curiosity. The feedback has been very positive at every trade show we have attended with the stand.”
– Marie Therese Nielsen, Brand Export Manager hos Urtekram
Who is Urtekram?
Urtekram is a Danish company founded in 1972. The company’s mission is to help consumers to a healthier everyday life with organic and sustainable products.
In 2018, Urtekram, ranked at the top of the Sustainable Brand Index in Denmark and was also voted the most sustainable brand in Denmark.