Case facts

Client Sofacompany

Trade show Orgatec

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”Easyfair doesn’t stop until the job is done”

Trust. This is probably the most important thing when you are exhibiting at a trade show. If you want your trade show experience to be as easy as possible, it’s important that you can trust your trade show suppliers. You need to know that they have every detail under control so that you and your sales team are ready to welcome your guests when the show begins. That’s why Sofacompany has collaborated with Easyfair on design, construction and setup for trade shows since 2015.

“The solutions are not always expensive – but they are always highly effective”

To Sofacompany, design is everything. In the run-up to Orgatec 2018, the company asked the Easyfair team to design a new and creative trade show concept.

“Easyfair has an eye for great lines and the small details, which makes everything easier. They take full responsibility throughout the process and they don’t stop until the job is done. The solutions have been creative, and the quality of the work is always very high. We are really pleased with our stand and the feedback from guests has been great.”

– Niels Svovlgaard, Sofacompany. 

“Easyfair succeeded in combining experiences from other businesses to create innovative solutions. The solutions are not always expensive – but they are always highly effective.”

“When you’re attending a trade show, unexpected challenges arise. It can be small but important things that pop up when putting on the finishing touches. Easyfair takes full responsibility and are always very helpful – even in areas that are not part of their job description. Working with Easyfair’s fitters has been very positive. They are very helpful and solution-oriented. They never stop until the job is done and we are fully satisfied.”

– Niels Svovlgaard, Sofacompany. 

“We wanted to create an innovative environment that stands out. And that’s exactly what they delivered”

When you are attending a trade show, your success depends on your ability to stand out. You have to do something that makes visitors notice you and your products. This was also Sofacompany’s ambition for Orgatec – they wanted the stand to surprise and cause a stir. 

“We wanted to create an innovative environment that stands out from competitors. And that’s exactly what Easyfair delivered. We are especially proud of the mood spaces that were designed for the stand. They work really well. There is also a space with mirrors which, combined with the products, adds an artistic and surprising look to the stand.”

“They understand us and our business – which made it easy to create the right solution”

In a busy everyday life, many tasks need attention.  Preparing for a trade show is just a small part of these tasks. That’s why it pays to work with a trade show partner that knows the trade show business inside out – and who understands your business, your ambitions and targets.

“Easyfair understands our business. But more importantly, they understand our company, our ambitions and targets. Easyfair was with us from the beginning, contributing creative ideas and solutions. We quickly got on the same wavelength and we didn’t have to make many changes before finding the right solution. Easyfair has succeeded in combining experiences from other businesses to create a unique and innovative solution.”

Who is Sofacompany?

Sofacompany is the brainchild of founders Cathrine and Christian Rudolph, born of a dream to challenge the exiting furniture industry by creating beautiful, high quality furniture at honest prices – all year round.

This is made possible with a simple and unique business concept based exclusively on online sales. At Sofacompany, everybody can afford great furniture design with high quality materials. Everybody experiences great value for money.

Want to know more?

Søren Kilde
Managing director, Owner

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