Nopa Nordic
When measurable decisions become real value
The collaboration between Easy Fair and Nopa Nordic began in 2022.
In a close collaboration where Easy Fair held overall project responsibility and Nopa Nordic set the strategic and professional direction, we brought in the third party Målbar with one clear focus: to create a documented overview of the entire process – from design choices and materials to production and build – and make it possible to measure the concrete impact of the choices made along the way.
For Nopa Nordic, working with documented, long-term production principles is an integral part of how the company develops products. As a Danish, family-owned manufacturer with more than 60 years of experience in detergents, cleaning products and personal care, the company has worked purposefully with innovation, certifications and responsible material choices for decades. As early as 1993, Nopa Nordic introduced one of Denmark's first Nordic Swan Ecolabelled detergents, and in 2022 the company became the first in its industry to achieve certification under the UN Global Compact SDG Ambition, with documented work towards the UN Sustainable Development Goals. They brought that approach into the project – not just as a marketing element, but as a concrete working method focused on documentation, traceability and measurable results.
Among other things, this meant the project built on existing resources rather than producing everything from new. Wooden structures from Nopa Nordic's 2019 exhibition stand were dismantled, adapted and reintegrated into the new stand elements, significantly reducing the need for new production. The new wood used in production was FSC-certified and selected with a focus on documented origin and responsible forestry. Plants and greenery were sourced from local suppliers close to the fair grounds to minimise transport distances, and throughout the project, materials and partners were chosen on criteria of documentation, available environmental data and traceability in the supply chain.
The furniture on the stand was supplied partly by FDB Møbler, where material choices, durability and design for long life are documented as part of the products' development. In addition, solutions were included from Danish Small Revolution and A Circular Design Studio, which work with circular production and turn industrial plastic waste into new furniture and interior solutions. The upholstery was produced from textile fibres made of recycled jeans in collaboration with Le Métisse and the French collection and recycling organisation Le Relais, while shelves, podiums and planters were made from 100% recycled plastic from The Good Plastic Company, which documents the materials' origin and recycling rate.
Easy Fair's role as project lead was to bring all these solutions together into one coherent stand concept, coordinate the process across suppliers and ensure consistency between ambition, design and the finished result. At the same time, the collaboration with Målbar made it possible to continuously document the effect of the concrete measures and turn decisions into measurable data.
The result was significant. In 2022, Nopa Nordic's exhibition stand was calculated to have a total CO₂ footprint of 34.8 tonnes CO₂e. After redesign, reuse of existing materials and optimisation of material choices and production, the footprint was reduced to 18.4 tonnes CO₂e in 2024. That corresponds to a total reduction of 47%. The calculations were based on documented data from materials, transport, production and recycling throughout the project, and are therefore not an estimate, but a concrete, measurable result of the choices made along the way.
For us at Easy Fair, the Nopa Nordic case is an example of what happens when collaboration is built on shared direction, transparency and concrete actions. It's not about one-off solutions, but about working systematically with materials, design, documentation and continuous improvement.
And we're not done measuring – we're still working to improve.
